Meta Ad Creative Brief Template

Streamline your creative workflow with precision and speed

Running paid ads without a tight creative brief is a waste of everyone’s time. I made this template to cut through the chaos and get everyone—from strategist to editor—on the same page fast.

This is the exact template I use to ship hundreds of high-performing ads across Meta. It’s built for async teams that move fast but still want to keep quality high.

Inside, you’ll find a simple, repeatable process for briefing ad creative that actually performs. It includes:

• Key stakeholder roles and responsibilities
• Tools you’ll need (Magicbrief, Canva, ElevenLabs, etc.)
• What inputs are required to get started
• What outputs are expected, and when
• Real ad examples and copy structures
• A 6-day production timeline that removes guesswork

If you:

• Run paid ads and are tired of vague creative feedback loops
• Work with freelancers or editors who need clear direction
• Want to improve creative output without endless revisions

This template’s for you.

Want it free? Subscribe to my Substack. I’ll be dropping this for free to my list soon: https://alvinding.substack.com

If you find it useful, share it with someone who runs ads.

I’m Alvin. I’ve led growth at Airbnb, Upwork, and built a creative-led growth agency over the last 4 years. Everything I make is built from battle-tested work I wish I had when I was in-house.

More: twitter.com/alvindingWork:www.adsbyalvin.com
LinkedIn:linkedin.com/in/alvinding